“855 - How to quit” - A.I (runway)
One of the first AI shots I had the opportunity to support in post-production involved an unusually challenging workflow, as AI-generated material was still very new. At the time, most outputs from Runway the primary tool we were using were limited to 8-bit REC.709/sRGB, which required extensive conversion and adjustment.
Through experimentation, I eventually developed a workflow capable of producing select plates in LOG with minimal iterations and commands, allowing us to achieve the desired results more efficiently. While REC.709/sRGB remains the standard approach, these early explorations helped establish a more flexible pipeline for future AI-driven work.
Creative / Production Credits
Creative Agency: JOJX
Director: Oliver Würffell
COLOUR
COMPANY 3
Creative Supervisor
Alvin Cruz
EXECUTIVE PRODUCER
Asher Edwards
COMP ARTISTS
Lev Grayson John Yu
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